There is a market need for a lingerie to serve male bodies that don't identify as either "femme" or "masc."
New lace designed to be aggressively neutral - to help wearers feel sexy and confident without being pushed
towards femme or masc aesthetics.
Uses linework of the elastics to highlight natural curves in men,
Highlights V-line
Frames Stomach
Broadens chest
Frames Back
Fames Buttocks
While still prominently featuring the groin
User Feedback
“It’s a sensitive topic for me… but that’s a good idea” - he/they
“Woooooah” - he/him
“It’s hot and you threaded the masc/femme line you were avoiding.” -he/him
“So hot” - he/him
Jock-strap form preserves the benefits of the current form and communicates the intentionality of use.
Hook makes this easy to put on, lower knowledge to entry requirement.
Custom-manufactured snake lace echoes both masc and femme imagery to carve out a more aggressively neutral materiality.