There is a market need for a lingerie to serve male bodies that don't identify as either "femme" or "masc."
There is a market need for a lingerie to serve male bodies that don't identify as either "femme" or "masc."
New lace designed to be aggressively neutral - to help wearers feel sexy and confident without being pushed
towards femme or masc aesthetics.
Uses linework of the elastics to highlight natural curves in men,
Highlights V-line
Frames Stomach
Broadens chest
Frames Back
Fames Buttocks
While still prominently featuring groin
User Feedback
“It’s a sensitive topic for me… but that’s a good idea” - he/they
“Woooooah” - he/him
“It’s hot and you threaded the masc/femme line you were avoiding.” -he/him
“So hot” - he/him
Jock-strap form preserves benefits fo current form and communicates intentionality of use.
Hook makes this easy to put on, lower knowledge to entry requirement.
Custom manufactured snake lace echos both masc and femme imagery to carve out a more aggressively neutral materiality.